16 January 2016
Every executive knows how hard it is and how long it takes to build a corporate reputation – and how fast this reputation can fall below zero! Unpredictable events may threaten and impact an organisation's performance and generate negative results.
Preparing ahead of time for crisis management in an effort to prevent a future crisis from occurring is as vital as responding to an actual crisis event.
The latest situation at Volkswagen is a good example of how it should not be done: